With over 20+ years’ experience in SEO (Search), display, affiliate, email, content, video, and social media marketing, our team knows the value of Return on Investment. Having worked for and with expensive consultants and agencies in the early stages of Social Rebate, we know how pricey it can be to market your business. After years of developing Social Rebate, we can now say confidently that it doesn't have to be.
To test the value of Social Rebate, we set up an online store and properly used traditional online marketing tools like facebook ads and google adwords with a modest budget. At the end of a week, we were lucky to see a 5% return for every 1000 visitors we generated.
We found curiosity to be the main factor in engaging new visitors through paid search and social display ads, but that curiosity did not mean people were genuinely in need of what we were offering. With this knowledge, we decided see what the response would be if we introduced a Social Rebate offer. To engage the new visitors from paid ads, we now displayed a cash back Social Rebate offer, allowing visitors to earn cash back for telling friends about us (even before they purchased.)
The results we astonishing. With the Social Rebate offer running, we engaged 21% of every 1000 people who visited from our display and social ads. This left us with 210 new leads for people who expressed an interest in our product, and the ROI was over 8%.